English
Music Marketing Strategies for Independent Artists (Without Breaking the Bank)
Gone are the days when only major labels could afford music promotion. Today, independent artists can reach thousands of listeners with smart strategies, free tools, and a little creativity. Here's how to get started — and grow.
Landing on the right playlist can explode your streams. WavesHit helps you pitch to independent curators and even editorial lists with a solid release strategy.
✅ Tip: Build a story around your release — curators love a great track, but they also love a great narrative.
You don’t need to be a marketing pro. With WavesHit, you can launch budget-friendly campaigns on Instagram, TikTok, and YouTube that drive traffic directly to your tracks.
✅ Example: Promoting your new single? Set up a traffic ad leading to Spotify.
You don’t have to dance on TikTok (unless you want to), but you do need to show up. Post stories, go live, share behind-the-scenes clips — the goal is connection.
✅ Pro tip: Use free tools like CapCut or Buffer to schedule and stylize your content.
Email is underrated. Create a list of loyal fans and send them early access to new tracks, private content, or exclusive merch offers.
✅ Tools: Mailchimp, Beehiiv, or Substack.
WavesHit integrates marketing support into your distribution flow, helping you focus on what matters most — making great music.
